Companies Measure What AI Consumes. They Should Measure What It Delivers.
AI is billed by the token, and most companies play a guessing game on how to budget for AI usage. This spring, Mavvrik and Benchmarkit asked 396 companies how they manage AI costs. Almost all of them track their AI spending and give AI a formal budget. Only 11% can forecast that spend within 10% of the eventual bill. Four in ten have had to take a surprise AI cost to their board, and one in four has delayed or canceled an AI project over cost.