Why context is king.
Every AI vendor is talking about context. In plain terms, context is the material you give a model along with your question: the documents, the records, the background it needs to answer well. Models can now read more of it at once; they can search the internet for it themselves, and “context engineering” has replaced prompt engineering as the thing consultants sell. The advice for getting better answers from a model is always some version of “give it more context,” and it’s right, as far as it goes.